Design as the bridge between technical complexity and human understanding.

I’m Court Granville, a multidisciplinary designer guided by a deep-seated curiosity about how the world - and the things and systems within it - actually work. My training is primarily in product design, but a growing interest in technology, AI and systems has pushed me wider, toward something broader: design as the bridge between technical complexity and human understanding.

What drives me is solving problems for people in thoughtful, meaningful and beautiful ways. I’m drawn to technical industries - the ones usually dominated by scientists, engineers and developers - because I believe design is naturally positioned to translate the technical into something that can be understood, enjoyed, bought and used by people around the world.

AI has been central to turning that interest into something tangible; it has dramatically lowered the barrier to entry for designers working with technical subjects. My thesis is the clearest example: with AI, it morphed from a series of physical posters into an interactive, animated and emotionally provocative design intervention, accessible to anyone in the world via the web. I’m clear-eyed about its limits, but I can’t help seeing it as a huge multiplier for designers who use it properly - not just to “do their homework”.

I don’t shy away from the academic, the technical or the analytical. A background in History, Art History and Maths isn’t a typical entry point into design, but it has given me a particular perspective on how design fits into the world - usually as a problem solver, and occasionally as a problem creator. I care about work that genuinely improves people’s lives rather than simply adding more to them; the design I find truly beautiful is the kind that sparks curiosity, fulfilment and long-lasting satisfaction. Lately that’s led me toward complex, contested technologies - the energy industry in particular - and it’s where I hope to keep working.

Alongside design, I’ve worked in brand strategy and digital marketing - at Big Fish, Christie’s and others - building brand narratives, running market research and managing paid-media campaigns. It’s the same instinct from a different angle: understanding audiences, shaping positioning, and closing the gap between technical complexity and public understanding.